Sao Paulo, Brazil, September 27, 2012—IFC,
a member of the World Bank Group, announced that 100 Brazilian hotels are
now participating in the IFC-supported Pro-Hotels Program, which seeks
to develop the market for reducing energy consumption in Brazil’s growing
hospitality industry. The program is made possible with funding from the
Government of Canada and aims to reach an additional 200 hotels by 2014.
IFC is providing advisory services equivalent
to $300,000 to the program, made possible because of the government of
Canada's instrumental contribution, which makes the financing package viable.
The program is part of the IFC-Canada Climate Change Program, which supports
sustainable growth in Brazil’s hotel sector and backs other initiatives
that help mitigate climate change through private sector projects in emerging
The 100 hotels that have joined Pro-Hotels
Program so far will save approximately 57,000 megawatt hours per year—enough
energy to power 75,000 homes. The program aims to develop and expand the
energy-efficiency market in the Brazilian hotel sector by stimulating the
growth of companies providing energy-efficiency services, known as ESCOs
(Energy Service Companies), and by supporting hotels committed to reducing
energy consumption and greenhouse-gas emissions.
“The global challenge of climate change
requires a global solution, and Canada is proud to support environmental
efforts such as these,” said Canada’s Environment Minister, the Honorable
With more than 13,000 hotels in Brazil,
the hotel sector presents significant opportunities for energy-efficiency
solutions. The country expects to receive over 11 million tourists by 2020,
growing by an impressive 92 percent from 2008.
“There is huge potential for energy
savings of 30 percent to 80 percent with the implementation of appropriate
systems to manage water and energy consumption,” said Rodrigo Aguiar,
Director of the Pro-Hotels Program. “Such improvements can increase the
net income of a hotel by up to 25 percent and contribute to climate-change
mitigation by decreasing emissions of greenhouse gases.”
Each participating hotel receives support
to identify opportunities for reducing energy use and greenhouse emissions.
This includes access to a full range of more efficient technologies, products,
and services available in the Brazilian market and distributed by Pro-Hotels’
qualified suppliers. The program also facilitates access to lines of credit
for hotels wishing to purchase these systems, and technical assistance
from a network of participating ESCOs spread throughout the country.
“With the Pro-Hotels Program, we are
establishing benchmarks in terms of energy efficiency that can be used
by the entire hotel sector,” said Loy Pires, IFC Country Head in Brazil.
“Our ultimate goal is not only to improve energy use in the hotel industry,
but also to use our experience from the program to expand to other sectors
in the country, such as hospitals and retail, as well as to other countries
in Latin America and the Caribbean.”
About the IFC-Canada Climate Change
The IFC-Canada Climate Change Program
promotes private sector financing for clean energy projects. Canada’s
financing to IFC for this program is part of its overall fast-start financing
contribution for 2010–2011. Under the Copenhagen Accord, developed countries
committed to provide fast-start financing of almost $30 billion for 2010–2012
to support climate-change mitigation and adaptation in developing countries.
As part of Canada’s commitment to support climate change action in developing
countries, Canada is contributing $1.2 billion Canadian dollars in new
and additional climate-change financing over three years (fiscals 2010–2013).
IFC, a member of the World Bank Group,
is the largest global development institution focused exclusively on the
private sector. We help developing countries achieve sustainable growth
by financing investment, providing advisory services to businesses and
governments, and mobilizing capital in the international financial markets.
In fiscal 2011, amid economic uncertainty across the globe, we helped our
clients create jobs, strengthen environmental performance, and contribute
to their local communities—all while driving our investments to an all-time
high of nearly $19 billion. For more information, visit www.ifc.org.
Launched in November 2011, the Pro-Hotels
Program (PHP) supports the modernization of lodging facilities through
the implementation of energy-efficiency and sustainability practices as
well as improved technologies. The program also offers financing advice,
through partnerships and agreements with financial institutions in Brazil
and abroad, to help define the type of financing and funding options that
are most suitable for the implementation of energy-efficiency projects.
PHP’s goal is to enroll 300 hotels by 2014, the year of the Soccer World
Cup in Brazil. The program intends to help save a total of $65 million
per year through the improved and more efficient use of electricity, gas,
and water. More information is available at www.programaee.com.br.